Category

Marketplaces.

Two-sided marketplaces, matching algorithms, take rates, trust and safety, and the chicken-and-egg playbook.

Latest Marketplaces posts

Marketplaces
11 min

Trust and safety in marketplaces: verification, reviews, and dispute resolution

The trust layer is the part of a marketplace that determines whether the first bad transaction kills the business or whether the platform survives it. ID verification, review integrity, dispute workflow, and escrow are the four mechanisms that make the difference, and each has a specific shape that works in 2026 and several that don't.

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Marketplaces
11 min

Local payment rails for global marketplaces: beyond Stripe

Stripe handles the US and Europe gracefully. It handles Brazil, India, Saudi Arabia, and Nigeria less gracefully — or not at all. Here's how to architect a multi-gateway marketplace without drowning in ifs, and the local rails worth wiring up first.

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Marketplaces
10 min

Search and matching algorithms for marketplaces: ranking, filtering, personalization

Marketplace search is not e-commerce search with a coat of paint. The candidate pool is two-sided, supply is perishable, and every ranked list has to balance relevance against liquidity. Here is the playbook production teams actually ship.

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Marketplaces
11 min

Real-time coordination for marketplaces: Socket.IO patterns that scale

Marketplaces live or die on coordination — two users need to see the same booking state, message thread, and availability window within the same second. Here are the Socket.IO patterns we actually ship, and how they behave once the server count crosses one.

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Marketplaces
11 min

Two-sided marketplaces in 2026: the playbook for solving chicken-and-egg

Every two-sided marketplace starts with the same dead start: no supply means no demand, and no demand means no supply. The teams that solved it — Airbnb, Uber, DoorDash, and the less famous ones that copied the pattern — did not find a trick. They picked one side, faked it until it was real, stayed geographically dense, and only expanded when the first market stopped needing their attention.

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Marketplaces
10 min

Marketplace take-rate economics: finding the sweet spot

Take rate is the single most consequential lever on a two-sided marketplace. Pick it too low and you can't afford growth; pick it too high and supply defects. Here's how the big platforms got to their numbers, and how to pick yours.

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